photo by Sophie Wanninger
My work spans corporate identity, visual communication, brand activations and experiences. Over the years I've worked across enough disciplines – agency and client-side, campaigns and events, print and digital – to know that the best design decisions are rarely just design decisions.
That's where the consultancy side comes in. Beyond execution, I work with brands as a creative partner at the conceptual level – helping to define brand activations, develop ideas for launches and events, and bring strategic clarity to questions that sit between marketing, design and communication.
Living at that intersection of strategy, creativity and design, I bring in a trusted network of freelancers and specialists when a project calls for it.
I work primarily with lifestyle, food and sports brands, and have a particular soft spot for founding-stage companies, when everything is still possible.